Newsletter | March 19, 2020

03.19.20 -- How DTC Marketing Fails Medtech

 
Featured Editorial
5 Reasons Direct-To-Consumer Marketing Fails Medtech
 
By Ross Meisner and Michelle Edwards, Guidehouse

For most medical technologies, DTC marketing should be unleashed only as a last step to reach an untapped pool of patients — after converting all the relevant physicians.

Industry Insights
Choosing A CM: Find The Best Match By Asking The Right Questions
White Paper | By Mike Fritschy, SMC Ltd.

When selecting a CMO, it’s important to look at organizational alignment, senior leadership engagement, program management, commitment to projects large and small, and processes in place to manage risk. 

Transcutaneous Electrical Nerve Stimulation (TENS): An Overview Of Its Expanding Role In Pain Management
White Paper | Cardinal Health, Inc.

The gate theory of pain states that before reaching the brain, pain messages pass through a series of nerve “gates” in the spinal cord. This white paper discusses TENS technology, how it works, and the advantages this treatment has over alternative pain management techniques.

Automation: The Future Of Medical Device Manufacturing
Article | By Raghu Vadlamudi and Brian Woolery, Donatelle

The expectation for zero defects in medical devices is higher than ever. Manufacturers must find ways to achieve that expectation while reducing costs and risks. This article explains how automation can help manufacturers reach those goals.

How Medical Devices Are Making Big Strides In Miniaturization
Article | By Daphne Allen, MTD Micro Molding

In this paper, Lindsay Mann, director of marketing for MTD Micro Molding, tells MD+DI that about 25 percent of the micro medical device components they produce are for miniaturized devices. This article also gives an update on miniaturization, including recent advancements in materials and manufacturing.

How To Leverage Microcurrent High-Voltage Leak Detection Technologies
Article | By Oliver Stauffer, PTI Packaging and Inspection Systems

Use HVLD in the pharmaceutical industry: leveraging test method development on some products to validate other products.

Resources
High-Performance Batteries For Active Implants
Micro Systems Technologies
Solar Solutions
Fischer Connectors
High-Precision Specialty Glass And Lighting Diagnostics
SCHOTT North America Inc.
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