Newsletter | March 10, 2020

03.10.20 -- How DTC Marketing Fails Medtech | Sutures & Monofilament

 
Featured Editorial
5 Reasons Direct-To-Consumer Marketing Fails Medtech
 
By Ross Meisner and Michelle Edwards, Guidehouse

For most medical technologies, DTC marketing should be unleashed only as a last step to reach an untapped pool of patients — after converting all the relevant physicians.

Industry Insights
Evaluating The Increase And Distribution Of Temperature During Dental Drilling Using A Thermal Imaging Camera
Article | FLIR Systems, Inc - Research & Science

In some cases, the rotary speeds from dental drills can cause dangerously high temperatures, which can permanently damage bone tissue as they increase the denaturation of hard tissue proteins. This article discusses research on drilling techniques in a lab setting. 

Strategic Prototyping For Human-Factors Engineering
Article | By Andrew DiMeo, Innovation & Design Coach at Trig

Human-factors engineering (HFE) is gaining increasing attention, especially in the context of medical device product development. As technologies evolve, therapies advance, and devices become more complex, so does the role of HFE increase in priority.

Sutures And AEOS ePTFE Monofilament
White Paper | By Kevin J. Bigham, Ph.D., Zeus

One of the most successful synthetic materials with suture applications has been PTFE and its variant, expanded PTFE (ePTFE). ZEUS now offers Aeos ePTFE suture monofilament for safe and effective surgical interventions while being readily obtainable for nonexclusive or unbranded use.

Current Trends In Medical Kit Packaging
Article | B. Braun OEM Division

Today’s version of the medical procedure kit comprises stackable, efficient, sterile, and identifiable trays or pouches stocked with essential equipment for specific surgeries, tests, and examinations. 

Using Rapid Guide Screw (RGS) For Precision Motion In New Sample Digestion System Is A Smart Move
Case Study | Ametek Haydon Kerk Pittman

A fully automated sample digestion system for mercury and metals sample preparation, DEENA helps alleviate the bulk of manual sample preparation while greatly reducing errors associated with sample handling. 

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