By Mike Spooner
Packaging and labelling is driven by a number of factors. First you have the ergonomics of the package, ensuring that the object is packaged properly ensuring protection, convenience and the proper message is communicated.
Another key factor is its market appeal, the artwork, the colors, fonts that companies use directly influence sales. There is truly a science behind it, however, it is important to ensure that there are no errors, because no matter how pretty the package is, consumers will not buy any goods that are mislabeled.