3 Key Questions When Doing A "Product Refresh"

Today’s healthcare environment is pressuring medical device manufacturers more than ever to demonstrate value for low cost. As a result the focus in new product development has become less on brand new innovation and more on incremental improvements, or the “product refresh”.

What can be done to take an existing product and redesign it to reduce cost, add new features that provide greater value, or enable it to integrate with a service like remote patient monitoring. In our experience there are 3 things you need to consider when doing a product update or refresh.