Obstetrics And Gynecology Segments To Promote Healthy Growth In European Ultrasound Markets

London — Strong growth in the OB/GYN and interventional ultrasound segments are driving the expansion of the overall European ultrasound market, according to Frost & Sullivan. Advances in 3D and 4D imaging capabilities, as well as the large-scale use of ultrasound systems in private clinics are facilitating this growth. Developments in transducer technology and computer-aided diagnosis software will further enhance the potential for ultrasound as a critical tool in imaging the human body. Newer technologies such as elastography also hold promise for revenue augmentation.

Frost & Sullivan estimates that the European Ultrasound Markets will earn revenues of $719.0 million in 2006 and reach $1063.3 million in 2013.

"Advances in 3D and 4D imaging capabilities, the use of ultrasound contrast media and the increasing deployment of ultrasound for breast imaging will enhance the growth of the European ultrasound market," notes Frost & Sullivan Medical Imaging Team Leader, Karthik Arun B. "The OB/GYN ultrasound segment and the 'other' ultrasound segment (comprising hand carried ultrasound and interventional ultrasound) will be the fastest growing in the total European ultrasound market."

Technological improvements in 3D and 4D imaging capabilities have reduced the scan-time for most ultrasound procedures, thus improving workflow. Developments in ultrasound contrast media and their increasing use have greatly increased the potential for their use in diagnostic imaging as well as in interventional procedures.

"Breast ultrasound is also gaining popularity as a tool in early screening to detect breast abnormalities without compromising patient safety in terms of radiation dosage," adds Mr. Karthik. "Greater use of ultrasound for breast imaging, coupled with consumer driven demand for foetal 3D imaging, will ensure healthy growth rates for the ultrasound market in the OB/GYN segment."

However, the market for radiology ultrasound - the largest segment - will exhibit only marginal growth as a result of its market reaching saturation and ultrasound systems being used increasingly in non-radiology set ups. Moreover, intensifying demand for technologically superior products at lower cost is placing immense pressure on participants to price their products competitively, while trying to maintain sustainable profit margins. Competition from modalities such as MRI and the issue of data volume management pose significant challenges to market growth.

"Saturation of the core radiology market means that the largest segment in the market will grow much slower than other segments, thus retarding overall expansion," explains Mr. Karthik. "In many countries, users are initially hesitant to adopt new technology and when they do, attempt to get the latest technology at a low cost. This, together with the lack of reimbursement for some ultrasound procedures will limit market development."

As there is an increase in use of ultrasound systems outside the radiology department, market participants will need to focus on developing training programs for users. Participants will need to push for regulatory mandates for new ultrasound applications in order to support their rapid penetration and uptake. Continuous developments in ultrasound technology will also ensure the superiority of this modality over other technologies.

SOURCE: Frost & Sullivan