Healthcare Marketing: Beyond the Anti-Kickback Statute and the Regulations
May 13, 2015 - Online event CA USCompliance4all
webinars@mentorhealth.com
Phone:8003851607
Fax:302-288-6884
This program will review not only the Statute and its safe harbors, but will provide an in-depth overview of OIG guidance and advisory opinions dealing with marketing activities, as well as a review of case law regarding marketing behavior. Why should you attend: If your organization, be it a hospital, physician practice, DME provider, or any other provider offering healthcare services or supplies, engages in marketing its product or services, care must be taken to ensure that the organization does not run afoul of the Anti-Kickback Statute. This program will review not only the Statute itself, and the safe harbors, but will also critique the case law, OIG advisory opinions, and OIG compliance guidance to help you understand what you can and cannot do with engaging in healthcare marketing. When you finish this program, you should have a good understanding of what you can and cannot do with regard to marketing activities. The penalties for not conducting a marketing program correctly can be severe, including exclusion, civil monetary penalties and even criminal prosecution. Areas Covered in the Session: A brief review of the Anti-Kickback Statute, what it is and what is prohibited A brief review of the safe harbors that relate to marketing activities A review of the OIG advisory opinions as they relate to marketing A review of OIG compliance guidance as it relates to marketing An overview of case law relating to marketing activities Strategies that should be taken to preclude liability MentorHealth Roger Steven contact no: 8003851607 fax no: 302-288-6884 Event Link:http://bit.ly/1c0FeKY webinars@mentorhealth.com www.mentorhealth.com