Article | August 14, 2019

Why Emerging Markets Deserve More From Medical Device OEMs 

Source: Zeus

By Daryl Leach

With emerging markets set to account for a third of the industry’s global revenue by 2022, the growth opportunity for medical OEMs is enormous. Increased GDP and greater income per capita in developing countries means patients are becoming more proactive about their health. As a result, they can afford higher quality treatment plans and devices.

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